When it comes to digital analytics implementations, one of the critical steps is requirements definition. It is important to identify what business questions you want to answer via your investment in digital analytics. Without clearly defined goals and business questions, you are simply collecting data and hoping that you can answer questions as they arise.
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Our Apollo customers have found that pre-selecting a list of business requirements and sharing them with their stakeholders is a great way to get everyone on the same page. Getting agreement up front on what will be implemented greatly reduces the risk that stakeholders will complain that the analytics team isn’t delivering what is needed after the implementation is complete.
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To help streamline the requirements process and to promote implementation consistency, the Apollo product now includes a feature called business requirement templates. Business requirement templates are predefined collections of business requirements. These templates can be used by solution architects to narrow down the full set of requirements or by partner agencies to share sets of requirements with clients.
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When viewing business requirements within the template creator, any business requirements that are scoped at the Agency, Organization, or Property level are tagged with an ‘A’, ‘O’, or ‘P’ respectively. Additionally, when you are building a business requirement template, only the Business Requirements that are available at the scope of your template are available for adding to the template. For example, if you are creating an Agency-scoped template you will not see or be able to select any Organization-scoped business requirements to add to your template.
Business Requirement Template Uses
There are a few different use cases for business requirement templates. The primary use case is to promote implementation consistency. Whether your organization has multiple digital properties, brands or geographies, leveraging business requirement templates can help ensure that these different properties are implementing similar business requirements.
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