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https://www.youtube.com/embed/QEUmCLb490E?rel=0

Selecting the Tag Manager box within the Builds module will deploy everything needed by the tag management system. This includes data layer elements, tag extensions and tag management rules. Since all information about the implementation is stored in Apollo’s database, it can be programmatically sent from Apollo to the tag management system via an API connection.

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In this example, an API connection has been made between Apollo and a tag management system. Once the Tag Manager deployment has occurred you can navigate to the tag management system and view the results.

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If you inspect any of the items within the tag management system, you will see that they each leverage the data layer names from the Documentation module and that data is mapped to the specific analytics tool variable numbers specified in the Apollo Assign Custom Variables module.


Below is an example from Adobe Launch:

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In this example, an API connection has been made between Apollo and a tag management system. Additionally, a pre-existing tag manager property ID has been associated the Apollo property. Once the Tag Manager deployment has occurred you can navigate to the tag management system and view the results.

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